New Book Chronicles Badlands’ Twenty Year Rise

Capturing the struggle, persistence, and ultimate success of the Badlands brand, the 20 Year Anniversary Book from one of the industry’s most iconic companies is now available in a full-color hardbound limited edition volume.

Having roots in a storage shed, fed only by relentless ideas of innovation and industry changing technologies, the special edition book tells the story of how a sewing machine, an oven, some spray paint and a little mad science changed the way hunters think about gear forever.

Not just telling the story of how Badlands came to be, the company also focused on the most important aspect of any business – the customer. Overflowing with customer photos, stories and anecdotes, the 20th Anniversary Book shows in vivid color and text just how Badlands has helped hunters achieve their goals over the last two decades.

Badlands founder Bill Crawley writes in the book, “Through all of it, we have tried to stay true to our 20 year promise – To simply make the very best products we know how and honestly stand behind everything we make. We do this in the same manner that we would for family members and close friends because that is exactly how we see each and every customer.” 

The 130 page book will be available to customers at no charge on www.badlandspacks.com with only a minimal shipping fee. The Badlands 20 Year Anniversary Book will be available 9/1/2014 while supplies last.

Now in its 20th year, Badlands continues to focus on exceptional quality, continuing innovation, unmatched performance and as always the only unconditional lifetime warranty in the industry.

For more information about the limited edition book, other products in the Badlands line, or general inquiries, please contact Blake VanTussenbrook at 1.800.386.7839 or [email protected]

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